Bluefin rebrands partner network

Bluefin Insurance Services has rebranded its network, Layton Blackham Business Solutions (LBBS), as Broker Partnership Services (BPS). The network now combines 50 partners and 21 start-ups with four new partners signed in 2009. The brand combines Venture Preference (incorporating Stuart Alexander, Smart & Cook, Layton Blackham, The Davis Group and SBJ UK) with the advisory businesses of Thinc, PIFC, EB Consultants, Orbit Benefits and SBJ Benefit Consultants.