Bennetts Motorcycle Insurance has launched a nationwide search for bikers to join its new Bennetts Bike Orchestra.
Conductor and composer Stephen Montague and World Superbike champion James Toseland, who is also a classical pianist, will lead the winning bikers in a specially commissioned revving symphony during the Bennetts British Superbike Championship.
Kal Samra, managing director of Bennetts, said, “Feedback from Bennetts customers tells us that they would like to be noticed more by fellow road users – hopefully Revving for a Reason will really help bikers in this regard. “
The broker is looking for a variety of bikes to join the orchestra, including track bikes, sports bikes, choppers and scooters.
Toseland said: “We're looking for a Chopin on a Chopper, Haydn on a Harley and Schubert on a Suzuki. This campaign is about getting Britain's bikers heard and I am urging Britain's bikers to come together and raise awareness by auditioning to take part in the Bennetts Bike Orchestra.”
Montague said: “As a keen biker myself, I hope we can entertain people with a novel piece of music that not only entertains but also raises awareness of bikers on the road.”
