AXA is to offer a selection of insurance products to John Lewis customers through Greenbee, the new direct services company from the John Lewis Partnership.

The five-year affinity deal will see AXA providing products for travel and home insurance. There will also be wedding and event insurance products, which are outsourced to one of AXA's providers.

Anthony Middle, director of corporate partnerships, said: “I am very pleased that John Lewis have placed their trust in AXA to provide this range of high quality products for their customers. I look forward to developing the relationship by delivering the excellent level of service that John Lewis customers expect, and exploring the countless opportunities that working in partnership with such a strong brand as John Lewis presents.”

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