AXA restructures broker e-trade business

AXA Commercial Lines and Personal Intermediary has unveiled a new structure and strategy for its broker e-traded business.

The new structure is designed to provide dedicated resources for the insurer’s range of e-traded products and allow it to better define its e-traded proposition to brokers.

The new structure comprises the following roles:

• Head of eDeals and partners
• Underwriting manager – eTrade
• Sales manager – eTrade
• Head of eTrade marketing
• Head of customer and operations

AXA is recruiting internally and externally for all roles except underwriting manager – e-Trade, which has been filled by Wayne Barker.

The insurer expects to fill the remaining roles by the third quarter, while new director of commercial intermediary e-trading Deepak Soni continues his review of AXA’s current broker e-trading offering.

Soni joined AXA from Hiscox in December 2014.

Soni said: “Getting the structure right is absolutely vital if we are going to deliver a proposition that works for brokers and their customers.

“We need to continue to build on our customer-centric approach to product development whilst delivering a customer experience more in tune with the modern consumer culture.

“Not only do I want to make it easy for brokers to do business with us, I want to create a market-leading brand that delivers products and services in a multi-channel environment with the intelligent use of data and technology.”

He added: “We have an excellent existing range of products but we can’t stand still and must adapt to changing trading environments to successfully deliver on our 2020 strategy. E-trading can’t be conducted as a side-line to a wider commercial strategy but must be approached and delivered as a standalone proposition. The structure I have put in place will allow us to do that.”