AXA Commercial launches broker training clubs

AXA Commercial Lines has launched a new group of ‘Local Training Clubs’ to provide professional development training to brokers.

The clubs aim to equip local broker senior management with the practical skills and techniques they need to successfully develop their businesses and communicate effectively with their clients.

They have been designed to complement the range of local technical training already offered throughout the year by AXA, in partnership with the Chartered Insurance Institute (CII) and BIBA, which provides CPD credits/hours together with online learning modules available through the Broker Assess application.

Their launch follows the inaugural ‘Broker Talent Seminar’, which took place in April in Bordeaux, providing directors of brokers with new skills and experiences accredited by the CII at 29 hours of structured CPD learning.

AXA said that feedback from the first Local Training Club event held at its Manchester branch last month, focusing on how to create customer advocacy, was “extremely positive”. Further events are planned in June, including health and safety training taking place at the AXA Reading branch and insight from loss adjusters, to be held at its Birmingham branch in July. While the AXA branches will host the events, the majority of the training and workshops will be delivered by external topic specialists.

AXA Commercial Lines commercial director Alasdair Stewart said: “We want to ensure the training is relevant, and what our brokers want, which is why we are live testing the first few sessions, and will adapt them based on feedback from delegates before rolling them out nationally. For example, our brokers are saying that they’d really like some help with social media and how to effectively use this as a tool to communicate with their customers, so we’ve listened to that and will be incorporating it into the programme.”