AIG brand may make comeback

AIG chief executive Robert Benmosche has given a further indication that the AIG brand will replace the Chartis name.

AIG rebranded its general insurance businesses as Chartis in 2009 following the group’s near-collapse and rescue by the US government in the wake of 2008’s financial crisis.

“We are considering being just AIG, being proud of what we’ve accomplished,” Bloomberg quoted Benmosche as saying at a Korea Society dinner in New York on Monday.

“When I got to AIG, they said AIG is gone, it’s finished, the brand will never come back,” he added.

Benmosche’s comments follow remarks made by Chartis global commercial insurance chief executive John Doyle in May that Chartis’s international operations were “begging” to be rebranded as AIG.

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