Zurich is launching a new mid net worth insurance product called Home Solutions Advantage.
The product is aimed at customers who have home contents totalling between £50,000 and £125,000.
Martin Hall, head of personal lines underwriting at Zurich, said: “We recognise that there are more and more people in the UK who are now moving into the mid net worth bracket and we have responded to this shift by launching this new product.
“We believe that Zurich is now the only insurer to provide cover for all people no matter what their financial status; from basic policies all the way through to the specialist services on offer to ultra high net worth policyholders."
