Severe flooding may have wreaked havoc across the Midlands and northern England, but there’s nothing like a good bit of irony to lessen the tension.

While thousands begin the clear up and insurers meet ministers over the £1.5bn cost of claims, Guy Munnoch, from ‘because change happenz’ Zurich, has astutely pointed out the unfortunate name of one flood-hit town.

“It is rather ironic that Hull, which is obviously part of a boat, was so affected by the flooding,” he explained to a packed room of journalists.

Backchat is sure residents will chuckle at the irony and that the thousands of uninsured homeowners will be rushing to take out Zurich household cover.

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