Willis is to accelerate its effort to grow its business among small companies around the world, the broker announced today.
As part of its Shaping Our Future, a series of strategic initiatives aimed at continuing the company's growth, Willis is targeting this segment by partnering with carriers to develop insurance solutions which are highly tailored to small enterprises.
Growth will be achieved by developing innovative solutions (including facilities, programs and binders) and expanding the broker's already strong Managing General Agent (MGA) business. This effort will also include using the internet and other technology platforms to streamline processes.
Willis has named Tom Bartleet as chief executive of the global small commercial business. In this new role, Bartleet's charge is to harness and deliver the resources of Willis for the benefit of small businesses in a way that yields enhanced solutions for clients and is financially beneficial for both clients and Willis.
“The small commercial market holds a great deal of potential for Willis,” said Grahame Millwater, Willis' chief operating officer.
“We have the flexibility and the intelligence to deliver solutions that are appropriate to this business segment – this is a direct reflection of our client advocate model – gearing our offerings to meet our clients needs. Tom's proven track record to significantly bolster business in key areas makes him an outstanding candidate to support this bold, exciting task.”
