Weblog - 22 July 2010 | People & Opinion

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A round-up of the latest insurance stories online

An old favourite of Weblog has returned to lift our spirits during this quiet summer period. I’m referring, of course, to RBS Insurance, a company that has often graced the top 10 online rankings with much aplomb.

You might remember this time two years ago when RBSI was on the market. The following surge of stories resulted in record traffic figures to our site. Then, last year, the sale was called off.

But as we now know, the insurance business, which houses brands such as Direct Line and Churchill, is again preparing for a sale or an IPO.

No surprises, then, that online readers logged on in droves to read the reports that RBS was considering options to restructure the business in preparation for the divestment – which it has until the end of 2013 to go through.

It’s still early days, but the demand for RBS Insurance news has shown no signs of stalling. Could this be the start of a story that will keep online readers addicted during the summer? Don’t count on it.

Elsewhere on the web, the launch of the new Manchester United kit in the USA resulted in a mass of online cover for the insurance sector. In case you didn’t already know, the 2010-11 kit was unveiled with the logo of broker Aon at the start of a four-year sponsorship.

And the latest coverage of our Fair Fees campaign was the catalyst for further comment on the site.

On Twitter, one broker said: “@InsTimesDanny: Our FSCS levy is 21 times last year’s! I take it we have no option?” Send me a tweet or drop me an email with your comments.