Weblog - 13 Jan 2011 | People & Opinion

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A round-up of the latest insurance stories online

This year has started with a rumble – quite literally. Just days into the new year, a 3.6-magnitude earthquake struck North Yorkshire and was felt across the whole of northern England. So it was no surprise that our story detailing the small quake caused its own mini-tremor on our website.

Across the rest of the web, the quake soon became a major talking point. There was a hive of activity on Twitter during the aftermath.

But despite all the attention the story attracted, it’s doubtful any insurers will be losing sleep over the situation just yet. There were no reports of damage or serious injury from what was the second earthquake to strike the North in two weeks.

Nevertheless, this wasn’t the top story in this week’s top 10. That honour went to our report of an FSA ban handed down to a director in connection with a £2m insurance fraud.

Quinn Insurance returned to the top 10 this week. After ending the year as the most popular story of 2010 when it fell into administration, a sale now looks close. Our story responding to reports in Ireland on the bidding process caused quite a stir on the site.

The site also gave visitors the chance to get a sneak preview of the 2011 predictions we featured in our first magazine of the year. Subscribers were given an early glimpse of the predictions given by key industry figures.

Peter Cullum’s CBE has made the top 10 for the second week in a row. Our story featuring his reaction attracted plenty of clicks. There was also a web exclusive for subscribers to the site on the market’s reaction to Cullum’s award.

Finally, our online visitors also enjoyed reading about Direct Line’s decision to scrap its famous red phone from its new television commercials.