Towergate hires Matthew Dransfield to develop comms strategy

Towergate Insurance has appointed Matthew Dransfield to the newly created role of group communications director as it looks to improve brand awareness.

Dransfield will be responsible for devising and implementing Towergate’s communications strategy across both internal and external audiences. He will report directly to group marketing director Lindsay Forster.

The new role reflects Towergate’s ongoing strategy to enhance relations with its key stakeholders including customers, investors and the media.

Dransfield was previously group head of media relations at Direct Line Group and has held senior positions at RBS Insurance, Tesco Bank and Boots.

Forster said: “Matt has extensive sector experience and accomplished leadership in managing corporate reputation. This will be invaluable in building upon our strategy and driving greater brand and product awareness with customers. He will bring value to our strategic communications approach.”