Towergate and the meerkat join forces

Towergate has won a long-term contract with price comparison website Compare The Market to provide insurance to their SME customers.

Towergate will pick up leads for SME business from comparethemarket.com on lines including commercial package, liability, commercial & let property, restaurants, surgeries and offices.

Business will be handled by Towergate’s commercial unit, Your Insurance, under managing director Robert Rees.

Towergate retail division's chief executive, Jonathan Walker, said: “This is an exciting step in moving forwards with a very clear and defined VSME strategy based on ambitions to reach a GWP target of £100m in this space over the next few years.

"Buyer behaviour and distribution is ever changing and we like to set the trend. We believe this deal will illustrate that technology and other perceived threats to brokers can be embraced. Our pro-active contact centre will bring personal broking service to an online audience.”

Jeremy Moll, commercial director for comparethemarket.com said: “By working with Towergate Insurance, we are confident that our SME customers will be given a buying experience in line with our own high expectations, providing choice, flexibility and great customer service.”