Tesco Personal Finance, the financial arm of the Tesco supermarket chain, has urged British travellers on skiing holidays to make sure they have adequate insurance before taking to the slopes.
The company said its research showed that the cost of medical care in most ski resorts had risen by nearly 50% in the last three years.
This meant even the most minor injuries could result in major costs, it said.
Tesco Personal Finance head of insurance Paul Baxter said: "It can cost well over £4,000 to be taken by air back to the UK following an accident, money that many people simply do not have."
Baxter added that holidaymakers should also ensure that they have cover for third party liability as well as personal injury.
