Supermarket giant Tesco said its personal finance division said it has reached a milestone of 250,000 in-force pet insurance policies in the five years since it launched its pet insurance offering.

Tesco Personal Finance said, since its launch in 1999, it has insured over 1.3 million pets.

Tesco Personal Finance head of insurance Allan Burns, said: “We have shown that Tesco Pet Insurance is now a major player. Our combination of price, customer service and brand has proven to be a tail wagging winner and we will continue to offer our customers the value they have come to expect.”

The supermarket said it is giving away 1,000 Clubcard points to every new customer who buys a pet insurance policy over the phone or online between 23 August and 31 October 2004, as a way of celebrating the milestone.

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