The broking industry is “totally” underselling itself, according to the managing director of specialist minibus insurance provider MBP (QBE).
Mike Bowen urged brokers to “rise to the challenge” and recognise the value of providing “added value advice”.
He told delegates at the Insurance Times' SME conference: “I am not suggesting that added value advice is not already given, but it is not sold as such.”
The MD of MBP, which became part of QBE in August last year, said brokers should market themselves as “consultants” and “experts”.
He added: “That knowledge and skill have a real value and we should not be afraid to charge for it."
