Select & Protect website traffic booms

Select & Protect’s has announced that traffic to its revamped website has ballooned to 6,500 unique visitors per month - up from 203 before its advertising campaign, "Elements" was launched two months ago.

The company has also revealed that additional modules and micro-sites are due to be launched over the coming months, the first of which is due to go live in September, which will offer additional capabilities for the sale of general insurance.

In a statement, the company claimed that website’s success was due to its unique design, which "delivers enhanced electronic capabilities to intermediaries". Over 250 new brokers have registered to become a Select & Protect agent since the site was launched.

Scott Fynn, Select & Protect’s Senior Marketing Manager, comments, “Our research showed us that many intermediaries and brokers were overlooking the importance of general insurance in their product portfolio and the powers of searching provider websites to find appropriate solutions, preferring instead to cherry pick products that they perceived to be easier to sell.

“The redevelopment of the website was designed to target these misconceptions and draw attention to the benefits our GI products have, together with a range of exclusive broker benefits, making GI a really attractive consumer product.”

He added: “Intermediaries obviously just needed the right solution to help them generate greater business success; our site facilitates this.”