The group aims to capitalise on Aviva’s exit as a preferred partner with Broker Network
RSA Group is targeting Aviva’s Broker Network book, sources claim.
Aviva decided to exit Broker Network as a preferred partner in June, and now RSA is making a big effort to persuade network members to switch over to their business, brokers say.
One network member claimed that RSA had offered a multiple commission point uplift to renew a piece of Aviva business, something he had never seen before.
Another, who also did not want to be named, said RSA had come in recently £1,000 cheaper on a £10,000 quote from Aviva.
The broker said: “If it’s got Aviva’s name on it, they’re in there like a shot.”
An RSA spokesman said: “Aviva has been removed from the partner panel; our commission strategy remains unchanged and we are making sure that our proposition is being offered to all BNL members.”
Former Aviva UK general insurance chief executive David McMillan claimed he couldn’t make enough money out of the Broker Network deal and withdrew the insurer as a preferred partner.
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