RBSI backs new Sainsbury's home cover

RBS Insurance will provide the underwriting, sales, service and claims management support for Sainsbury’s new home insurance products. 

The five-year deal comes off the back of a similar deal agreed for Sainsbury’s car insurance products launched in June.

Sainsbury’s Premier Cover, the new home insurance product for Sainsbury’s customers includes double Nectar points for two years and home emergency and legal expense cover.

RBS Insurance director of corporate partnerships, Damian Arnold, said: “Sainsbury’s Finance’s decision to extend our partnership to home is a testament to the strength of our partnerships business and our capability to deliver products that meet the needs of our customers. 

“Sainsbury’s Finance is a strategically important partner for us, especially as we seek to grow the profitability of the partnerships business.”

The car insurance partnership has delivered new business growth of more than 65% at Sainsbury’s Finance so far, RBSI said.

Sainsbury’s Finance head of home & motor insurance, Ben Tyte, said: “This is a great time for us to launch a new home insurance proposition that is very much aimed at the Sainsbury’s shopper, offering them quality cover at a competitive price.”