Deal will provide Purple members with e-trading capability

Les Brewin, Purple, Jelf

Jelf-owned broker network Purple Partnership has announced LV= as a new commercial key partner.

Purple managing director Les Brewin (pictured) said: “We’re delighted to be working with LV= who will bring to our members an innovative product offering e-trading capability and a strong appetite for business, coupled with their reputation for service. We’re looking forward to developing a mutually rewarding partnership with them.”

LV=Broker head of commercial distribution Kevan Aubrey said: “We’re pleased to be given the opportunity to work with Purple’s growing membership which will provide us with another excellent route to market in the SME sector.”

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