Prudential has maintained that its capital position remains strong despite the tough times facing the insurance sector.

Prudential has reported a rise in insurance sales in the first nine months of the year. Group insurance sales were £1.4bn, up 3% from last year. The figures have exceeded analysts' expectations of between £1.29-£1.38bn.

Savings and investment sales have recently dropped as investors shun stock markets. Prudential chief executive Jonathan Bloomer remained buoyant in the face of testing conditions, pointing to increased net investment of £1.bn.

"Good contributions from across the group, which were achieved in difficult market conditions, have resulted in these strong sales figures and our strategy of growing internationally...has once again been fully endorsed," he said.

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