Primary Travel Insurance Services has signed up seven affinity partners to its white label website proposition, including Portman Building Society, Go Ireland and the Chartered Management Institute.
…
Primary Travel Insurance Services has signed up seven affinity partners to its white label website proposition, including Portman Building Society, Go Ireland and the Chartered Management Institute.
The business model involves a fully transactional website selling travel insurance branded to the client and supported by Primary call centres.
Primary Insurance Group managing director John Bibby said: "We have designed our solution with a number of key criteria in mind, such as ease of white labelling. Normally we can deliver a site in a few days and at no cost to the client. We also have the ability to quickly amend product offerings. Some of our sites will carry just one travel insurance product and others will offer six alternatives."
The combined business is estimated to pull in around £1m in gross revenue working through both the Primary call centre and the website. The full list of affinity partners is: Portman Building Society, Rockhopper, Cover4students, HASSRA, Travel Solutions, Chartered Management Institute and GoIreland.
