Preferential appoints online marketing manager

Caroline Snedker has joined travel insurance specialist Preferential as an in-house online marketing manager after previously outsourcing its online marketing.

Snedker will strengthen its ongoing strategy to market its travel insurance products through its website. She has over five years product and marketing experience within the travel industry.

As Preferential’s online marketing manager, Snedker is responsible for the delivery of increased revenue through the online channel.

She said: “I will achieve this by developing and driving the online marketing strategy to build competitive advantage and support business objectives.”

Steve Nickerson, managing director of Preferential, said: “I am delighted to welcome Caroline to the Preferential team. Our online strategy is key to our business development across a number of market sectors and this appointment shows how important online marketing is to us as a travel insurance provider.”