Move follows acquisition of Rubicon in May
Outsourcing partner EMR Europe is planning significant expansion in the UK insurance market and the wider European Financial Services sector. The European growth strategy follows India-based EMR’s acquisition of the Rubicon Group in May this year.
Rubicon this week becomes EMR Europe, a BPO business focused on policy administration, claims-management and related services. Its clients are predominantly blue-chip UK and European insurers, banks and household-name corporates.
Part of the expansion sees the appointment of Tim Murphy and Adrian Fisher to drive business development in claims and health respectively. Murphy joins from Heath Lambert and Fisher joins from Oval Group.
Stuart Webb, President of EMR Europe, said: “This is a very exciting time for us. Not only have we rebadged and rebranded, we also intend to develop the company as the European portal for our combined insurance services business and as such, it will remain a critical component of our business model going forward. With Tim and Adrian leading at the front line, I have no doubt that their impact will be swift and positive.
“EMR Europe can offer something exciting to the UK market by providing both an onshore and an offshore capability to clients and potential clients, some of whom may not have felt that they had the scale to consider these options before.”
Rohit Arora, chairman of EMR, commented: “Building on the strength of our reputation in India and in the United States, EMR Europe will leverage on the domain and skill sets of an established BPO company, and develop on-shore and offer ‘right shore’ options to clients.”
EMR is a transaction-based, high value end-to-end BPO provider often exercising a high degree of financial decision making on behalf of its clients. Its current portfolio includes services in respect of residential and commercial mortgages, healthcare and consumer banking products. It has been acknowledged by Forrester Research as an emerging leader in knowledge process outsourcing plus finance and accounting services. [‘The Evolving Offshore BPO Industry – An Update From India’: Bill Martorelli (Principal Analyst, Forrester Research), 19 December 2005].
Webb added: “We believe that being able to offer both an onshore/offshore model is very exciting for the UK market. UK clients will be able to talk with people who not only understand their business but who can also offer them the benefits of “right shoring” their processes – if that is what they want. We intend to develop our European BPO business from pure insurance to include other financial services products to mirror the activities that we provide in other territories.
