Partership will boost brokers' online conversion rates, claims software house
Open GI has formed an exclusive partnership with lead optimisation specialists, Optilead to help brokers increase their online conversion rates.
Optilead is a real time lead optimisation and management solution developed specifically for the insurance market.
The platform enables brokers to instantly follow-up online quotes via Open GI’s eBroker and eAggregator solutions with an outbound call, text message or e-mail.
OpenGI said: “The key to Optilead is that brokers are talking to online prospects within seconds of them completing an online quote. This gives the broker the perfect opportunity to answer questions, overcome objections and ultimately sell.”
The partnership will give Optilead a new route to the broker market as well as enhancing Open GI’s online trading proposition, Open GI said.
Mark Cogan, director, Optilead, said: “The key to maximising conversion of online quotes is to get the customer on the phone as quickly as possible. With Optilead, brokers using the Open GI system can make the most of their existing web leads - which is a high volume considering they are the leading software house when it comes to e-commerce. The fact that the solution is priced on a pay as you go basis with no set up fee appeals to brokers of all sizes.”
Simon Hughes, sales and marketing director, Open GI, said: “Our brokers are continually telling us that now they’re online they want to increase their conversion rates via different channels one of which is outbound calling.
“As competition increases, the pressure to maximise existing leads has become more important, which is why we are keen to work with companies like Optilead. They offer a robust solution that can handle thousands of leads per day and with the ability to filter and prioritise leads, the whole process is as targeted as possible.”
