Brokers can access comparison site via eAggregator platform
Brokers trading home insurance online using Open GI’s e-commerce solutions can now link to moneysupermarket.com via the eAggregator for home platform.
Brokers using eAggregator achieve product listings with major comparison sites by providing a seamless connection to their Open GI quote engines. This increases sales opportunities without the high costs associated with online marketing.
Moneysupermarket.com is the first comparison site to go live on the eAggregator for home insurance platform, with many more in the process of signing up.
The company is already trading a significant amount of motor insurance business with Open GI brokers and the trend is set to continue.
EAggregator was launched in 2007 and now provides access to 14 comparison sites covering motor, home, commercial vehicle and bike risks.
Graham Donoghue, managing director of moneysupermarket.com’s insurance business said: “Software houses are important to our business as they provide access to a large panel of brokers and with an estimated 40% of the UK broker market, Open GI is one of the key players. We already have a good number of Open GI brokers listed on moneysupermarket.com for motor insurance and we are expecting the same picture to emerge for home insurance.”
Open GI sales & marketing director, Simon Hughes, said: “In June our eAggregator engines served over 21 million quotes on behalf of our broker clients and the addition of moneysupermarket.com for home insurance will see that grow even further. The solution was designed to power the whole aggregator to broker process and these figures are testament to that.
“The current economic climate continues to put pressure on policyholders to shop around for the best insurance deal. Aggregator sites provide an excellent way for brokers to compete on a national playing field and the costs are not prohibitive via our eAggregator solution.”
