Online insurance provider yesinsurance.co.uk has joined a campaign against the effects of global warming.
The insurer has agreed to be a major sponsor backing the EarthFireIce campaign with the provision of funding and promotional support.
It will also provide backing for a TV documentary on EarthFireIce's involvement in the Sahara and North Pole marathons.
Paul Purdy, of yesinsurance.co.uk. said: "The EarthFireIce campaign is a perfect fit for us as a provider of insurance for motorists and home owners, both of whom will be faced with the need to reduce carbon emissions over the next few years."
"We have a strong interest in promoting environmental issues and are 100 per cent behind the campaign, which is designed to encourage individuals to make their own contributions to combat global warming in an interesting and dynamic way, using Google Maps."
EarthFireIce will be the world's first online campaign to drive action from individuals on global warming using pledges displayed on a Google map integration. It will be launched on 20 February 20.
