Norwich Union (NU) is launching its first television advertising campaign for its equity release portfolio today.
The theme of the campaign, which will be broadcast on Channel 4, Channel 5, Central and WTV, is the benefits people can receive by releasing equity from their properties.
NU spokesman Daren Carter said: "Take-up of equity release has increased more than tenfold over five years and it appears that it is continuing to boom. Equity release is no longer seen as a 'last resort' way of raising money, but a valid and effective way of making the most of the money tied up in people's bricks and mortar."
The campaign was devised by McCann Relationship Marketing.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
