Norwich Union (NU) is to cut more than 300 jobs at a call centre in Liverpool.

The call centre will close by 31 October, when the office's operations will be moved offshore or to other UK-based call centres.

In September 2004 NU publicly announced its intention to create 7,000 jobs offshore by the end of 2007.

This was increased to 7,800 following the acquisition of RAC in March 2005 by Aviva, Norwich Union's parent company.

The call centre's motor operations, which account for 180 jobs, will be moved to India and other UK call centres. Its home customer advice unit, which accounts for 40 jobs, will be moved to Glasgow, while the remaining 101 administrative roles will move to Sheffield.