UK pet insurer appoints Lockton leader as new chief sales and marketing officer

Animal Friends Insurance has appointed Charlotte Ashburner as its new chief sales and marketing officer.

In her new role, Ashburner will be responsible for the brand, communications and performance marketing strategies at the UK-based pet insurer.

Her appointment comes as the firm looks to give further exposure to its new brand campaign, with it looking to improve animal welfare and highlight the bond between pet owners and their animals.

Ashburner said: “The company’s unwavering commitment to delivering exceptional pet insurance while championing animal welfare resonates deeply with me. I’ve been so impressed by the shared values that underpin the work being done here and excited to be part of a team where these values are central to everything we do.

“Together, I’m confident we can further our mission, not only providing pet owners with peace of mind, but also to create a better life for every animal. I am confident that by working collaboratively with a shared vision and passion for what we do, we can grow Animal Friends into the leading UK pet insurance provider, a brand synonymous with both excellence and compassion.”

Experience

Ashburner has around 20 years of experience working across different brand and marketing roles.

Most of her career has been spent at Brown-Forman, where she spent 13 years in a range of roles – most recently as head of marketing.

She also spent four years working as PepsiCo’s head of marketing and a year as the global marketing director at Savse.

She joins Animal Friends from Lockton, where she has spent the last two years as chief marketing officer for the UK and Europe.

Richard Mills, chief executive at Animal Friends, said: “Ashburner not only brings a wealth of global performance marketing experience driving growth and building brands, her shared passion for animal welfare and active support of UK pet charities also makes her the perfect fit for Animal Friends.

“Her creativity, exceptional leadership and in-depth understanding of pet ownership will be instrumental in taking Animal Friends on our bold journey to become the leading force in the pet insurance and healthcare sector.”