Sports ground stand to be renamed after broker as new sponsorship deal announced

Acrisure has announced a new sponsorship deal with Nottinghamshire County Cricket Club (NCCC) as it looks to expands its presence in the UK.

The three-year deal will see the broker become the official insurance partner of the club, which is based at The Trent Bridge Cricket Ground.

The broker will also sponsor the Trent Bridge Fox Road stand, with it being renamed as the Acrisure Stand as a result.

Acrisure branding will also feature on the sleeve of the playing shirt of The Blaze, which represent Nottinghamshire at the highest level of women’s domestic cricket.

Mark McIlquham, chief executive at Acrisure UK, said: “We feel that there’s a strong cultural alignment between NCCC and Acrisure – an international venue, a strong commitment to community outreach and a proactive approach to the development of women’s cricket in the UK.”

Expansion

This comes following Acrisure acquiring Nottingham-based Russell Scanlan in 2022.

Russell Scanlan has had a close supporting relationship with NCCC and Trent Bridge for over 25 years. McIlquham said it “seemed wholly appropriate that Acrisure look to expand on that partnership between two heritage brands, build on that shared history, whilst supporting impressive plans for the future of the club and the venue”.

He added: “We’re excited for the new season and to be able to promote the sport, the venue and the city.”

Lisa Pursehouse, chief executive at NCCC, said: ”We are delighted to welcome Acrisure into our Trent Bridge family.

“Having enjoyed a longstanding, mutually beneficial relationship with Russell Scanlan, we’re pleased to be able to strengthen our partnership through their parent company.

“By featuring both as stand sponsor, on the sleeves of The Blaze’s playing shirts, and with aspirations to work alongside the club to engage with the Nottinghamshire community, Acrisure has shown a real commitment to our sport and our venue and we look forward to working together over the coming years.”