RSA’s statement as report suggests brand name set to be dropped

RSA has said it is still reviewing what the future of its brand will look like to the market following NIG being integrated into the business.

The insurer agreed a deal to acquire Direct Line Group’s (DLG’s) commercial lines operations – including the NIG and FarmWeb brands – in September 2023.

In April 2024, RSA chief executive Ken Norgrove told brokers that “we will move to one brand this time next year, but we haven’t made a full decision as to what that brand looks like”.

However, a report by Insurance Post yesterday (7 November 2024) suggested that the RSA and NIG brand names are both to be dropped in 2025 and be replaced by the branding of parent company Intact.

After RSA was approached for comment by Insurance Times, a spokesperson for the insurer said: “We’ve been clear that we’ll move to one brand next year and we continue to review our options.”

RSA history

RSA’s history dates back to 1710, with it having been founded as Sun Fire Insurance by Charles Povey.

In 1959, it merged with The Alliance Assurance Company to form Sun Alliance Insurance Limited.

The group then merged with Royal Insurance Holdings to become Royal and Sun Alliance Insurance Group in 1996.

The insurer’s latest deal, which could result in another name change, saw it agree to purchase NIG and FarmWeb for an initial fee of £520m, with potential for up to a further £30m contingent on earnout provisions related to financial performance of the acquired business lines.

The two businesses were integrated with RSA on 1 May 2024.