’Having brought RSA, NIG and FarmWeb together in 2024, we said we would move to one brand in the UK,’ says chief executive
RSA has announced that it will rebrand and change its trading name to Intact Insurance by the end of 2025.
In September 2023, the insurer agreed a deal to acquire Direct Line Group’s (DLG’s) commercial lines operations, including the NIG and FarmWeb brand.
As a result, RSA chief executive Ken Norgrove told brokers in April 2024 that “we will move to one brand this time next year, but we haven’t made a full decision as to what that brand looks like”.
Today (14 April 2025), RSA confirmed that it will take on the branding of parent company Intact Financial Corporation.
Norgrove said: “Having brought RSA, NIG and FarmWeb together in 2024, we said we would move to one brand in the UK.
“As part of Intact we operate in an increasingly interconnected world and having a brand that unites our businesses globally will help in our ambition to outperform the market, become the UK’s best commercial insurer and grow our specialty lines business by leveraging Intact’s global footprint.”
RSA history
RSA’s history dates back to 1710, with it having been founded as Sun Fire Insurance by Charles Povey.
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The group then merged with Royal Insurance Holdings to become Royal and Sun Alliance Insurance Group in 1996.
The insurer was then acquired by Intact Financial Corporation in 2021.
Charles Brindamour, chief executive at Intact Financial Corporation, said: “The transformation of the UK business since it was acquired by Intact in 2021 has been exceptional. Intact has a global footprint with big aspirations for the future and RSA is already a significant contributor.
“Aligning under the Intact brand is a natural next step in our strategy to strengthen our leading position in the UK, Europe and Ireland.”
James is the news editor at Insurance Times and joined the publication after several years working as a reporter.
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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