’This new structure demonstrates our commitment to regional trading with brokers as part of our drive to outperform the market,’ says commercial lines managing director
RSA has announced a new regional trading structure ahead of the integration of NIG on 1 May 2024.
The insurer agreed a deal to acquire DLG’s commercial lines operations – including the NIG and FarmWeb brands – in September last year.
RSA said the new trading structure was based on three principles, including focusing on broker experience, leveraging the strengths of both RSA and NIG and opening opportunities to drive growth.
Sonya Bryson, commercial lines managing director, said: “We are making excellent progress in preparation for the integration of NIG into RSA and are ahead of our planned schedule.
“Key to this is ensuring we establish a business structure that presents one face to the market and ensures we can provide a seamless service to our broker partners from day one.”
Appointments
The new structure will see Moira Spencer and Deena Hemming become trading directors for the North and South respectively.
Read: RSA announces completion date for acquisition of DLG’s commercial lines operations
Read: Mooney to depart RSA in May
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Spencer’s North region covers RSA and NIG’s combined teams in Glasgow, Leeds, Manchester and Birmingham.
And Hemming’s region covers teams in London, outer London and Bristol.
Reporting to regional director Steve Scott, the two appointees will have full responsibility for the regional P&L, including broker relationship management, growth and profitability.
Steve Salter, meanwhile, has been appointed trading director for large and complex cases.
In this newly created role, he will grow RSA’s presence and capabilities in the large UK cases that sit outside of its specialty lines business.
“By combining the best of both businesses, we aim to be the best commercial and speciality lines insurer in the UK by the end of next year and this new structure demonstrates our commitment to regional trading with brokers as part of our drive to outperform the market,” Bryson said.
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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