Regsearch rebrands AI proposition

Compliance and risk management insurtech Regsearch has rebranded its artificial intelligence (AI) proposition in order to better reflect the company’s mission, according to Darren Douglas, Regsearch’s chief executive and founder.

He told Insurance Times: “We decided to rebrand [our proposition] from EmployAI to Regi AI Agents to better align with our mission and the specific value we offer in the regulatory space.

“The [rebrand] process involved a lot of feedback from our users, who felt that while EmployAI was innovative, it didn’t fully capture the essence of what we do.

”Users felt EmployAI was too generic and required more explanation to convey its specific function.”

Collaboration

The rebrand formed part of the insurtech’s ongoing collaboration with the Isle of Man Financial Services Authority (FSA), the region’s financial regulator.

Regsearch initially partnered with the FSA in February 2024 to integrate the insurtech’s chatbot – Regi – with the regulator’s website, aiming to save staff time by automating compliance tasks. 

Douglas said: “Regsearch is making significant strides in business development on the Isle of Man.

”We’re thrilled to be working closely with the FSA team, led by Ros Lynch, on our Regi AI Agent [deployment], FSA Regi. The testing is going well, [the FSA’s] engagement has been fantastic and we’re making substantial progress.”

Role of AI in risk and compliance

Regsearch settled on new name Regi AI Agents after exploring several options.

Douglas continued: “[Regi AI Agents] clearly communicates both the functionality and intelligence behind our technology.

”Regi AI Agents conveys the role of AI in risk and regulatory compliance tasks, tying directly to the Regsearch brand and enhancing our recognition and authority in the industry.”

For Douglas, “organisations must recognise the critical importance and value of integrating advanced AI into their regulatory frameworks”.

He added: “Our Regi AI Agents are built to meet the rigorous demands of today’s regulatory environment, while also anticipating and adapting to future challenges.

”Regi AI Agents will significantly reduce the cost of risk and compliance management. We are excited about this development, which marks a significant milestone in our mission to deliver AI driven solutions that truly address the complexities of the financial sector.”