Pet insurance premiums see modest rise

Pet insurance premiums saw a modest increase in February 2025, according to the latest Pet Insurance Pricing Index from Pearson Ham Group.

Lifetime cover rose by 0.4%, with prices now just 2% lower than a year ago.

Changes in pricing were consistent across pet types, with premiums rising by 0.5% for cats and 0.4% for dogs.

The data suggests that the downward pricing trend observed in 2024 is gradually reversing as insurers adjust their pricing strategies.

Frances Luery, product manager at Pearson Ham Group, said: “The steady rise in pet insurance premiums in February marks a shift from the more pronounced declines we saw last year.

”While prices are still slightly lower than they were 12 months ago, the narrowing gap suggests insurers are adjusting their pricing strategies in response to claims trends and market conditions.”

Regional disparities

Despite the overall increase, regional differences in premium adjustments remain evident. London experienced the most significant rise, with premiums increasing by 0.7%, while Wales saw the smallest rise at just 0.1%.

These regional disparities reflect ongoing differences in local veterinary costs and underwriting decisions.

“Regional disparities remain a key trend, with London experiencing the highest increases,” Luery added.

“Whether this upward trajectory continues will largely depend on claims costs, underwriting decisions and, importantly, the level of competition in each local market.”