New digital marketplace launched to help brokers acquire exclusive online leads

A new digital insurance marketplace that aims to connect buyers and sellers of insurance products has been launched.

Called Gavello, the model aims to deliver brokers and insurers enhanced rates of exclusive access with customers who have preselected them for contact.

Gavello claims its process “delivers an enhanced customer experience, though a carefully tailored journey and by removing unwanted, multiple contacts”.

Products available to discuss include small, medium and large fleet insurance.

Explaining the model on its website, Gavello said: “You only have to share your information once. We’ll share it with our panel of insurance providers without disclosing your contact information.

“They can then respond via Gavello with online quotes that you get to review before choosing. And we only share your contact information with the insurance provider you chose, so you’ll only get one call at a time to suit you.”

Founders

The marketplace has been launched by Simon Hughes and Matt Glenn, who both did stints at software house Open GI.

At Gavello, Hughes will take up the role of chief executive, while Glenn will become chief technology officer.

Hughes wrote on LinkedIn: “I always felt there might be a better way for the customer, by allowing them to make an informed choice as to which broker they might choose to engage with (at a time that suits them), and better for the broker by providing them with unique access to those opportunities.

“I sat with that idea for the best part of 15 years.

“And three years ago, having collected a set of like-minded, broker-focused entrepreneurs, we set out to build it.”