Miller refreshes brand as broker secures revenues of £271m in 2024

Broking firm Miller has updated its branding as it announced “record results for 2024”.

In a trading update published today (17 February 2025), the firm said it had secured revenues of £271m, a 13% increase on 2023, while the earnings before interest, taxes, depreciation and amortization (ebitda) margin remains more than 30%.

It comes after Miller secured over 200 new joiners during 2024, with total headcount now in excess of 1,100.

The broker also has new products, capabilities and teams for real estate, Europe nuclear risks, transactional risks, marine, North American casualty and specialty reinsurance teams.

James Hands, chief executive at Miller, said: “I am particularly pleased that our record result was driven primarily by our organic growth, reflecting our unparalleled focus on building a business with client service at its core.

“This philosophy saw us continue to attract some of the industry’s best talent, with over 200 people joining Miller last year, as we continued to build out our product offering, geographic footprint and customer reach.”

Brand refresh

The firm also announced that it had refreshed its brand as it looks to continue attracting talent, explore M&A opportunities and expand its international footprint.

As part of this, the logo has been updated, while the brand line has been changed to “Go Be Great”.

Hands said: “Our new brand is about putting clients at the absolute centre of everything we do. We are truly passionate about the role insurance can play as an enabler of greatness and, at a time when much of our market is looking inward, distracted by consolidation and change, Miller’s renewed commitment to clients coming first is more relevant than ever.

“For over 120 years we’ve been finding the right solutions for our clients and matching their ambition every step of the way. Our new brand truly reflects the spirit of Miller – innovation, energy, and above all, trust.”