Marshmallow bolsters senior team as part of culture strategy

Insurtech Marshmallow has strengthened its senior leadership team by appointing Caroline Gillard as its first chief people officer, effective from 14 September 2021.

Within this role, which forms part of the insurtech’s broader strategy to scale its culture, Gillard will lead the company’s people, talent and learning operations, as well as advance Marshmallow’s commitment to developing its culture.

She will report to Alexander Kent-Braham, Marshmallow’s co-founder and co-chief executive. 

Marshmallow has increased its headcount by more than 200% in the past year. The insurtech expects to hire a further 400 people over the next 24 months as it expands into new markets and builds new products. 

Marshmallow’s co-founder and co-chief executive Oliver Kent-Braham said: “Our culture has always been a strategic advantage.”

The appointment follows Marshmallow announcing its $85m (£62m) series B fundraise last month, which took the company to a valuation of $1.25bn - this makes it one of the first UK unicorns founded by people of black heritage. 

New phase of growth

Gillard has previously held roles at digital-first healthcare provider Babylon Health, greeting cards firm Moonpig, designer outlet mall  McArthurGlen and telecommunications business Skype. She brings 20 years of experience to her new role.

Marshmallow also recently appointed Sam Knott as vice-president of marketing, to support brand awareness, reputation and engagement as the company continues on its growth plans, which has already seen customers double in the last 12 months.

Knott joined from Dyson, where he most recently served as the company’s global e-commerce director. He also held marketing director roles in Japan and the US, helping the firm build a globally recognisable brand and boost revenue growth. 

Kent-Brahman added: “Both Gillard and Knott bring with them a wealth of experience, having spent time at a variety of high profile companies. 

“As we enter a new phase of growth and development, I’m excited to welcome Gillard and Knott to the company and I know both will have an enormous impact.”