Marmalade deploys Worry+Peace reviews across its broker distribution

No comments

The telematics provider wants to ensure that its service is driven by feedback

Telematics firm Marmalade is the latest provider to roll out insurtech’s Worry+Peace medal-based reviews across its broker distribution – the wholesale area of its business.

The reviews range from gold, silver and bronze medal ratings, reflecting positive responses with negative feedback, which can be connected to a complaints team.

Brokers form a substantial portion of Marmalade’s distribution; it serves hundreds of brokers and their buyers across the UK.

The deal with Worry+Peace represents a unique opportunity for Marmalade to ensure it is hitting the right needs for buyers who are introduced to them via other brokers.

The telematics provider has also been gifted a free annual license to Worry+Peace’s tools, which it will be able to award to a broker of its choice.

Marmalade’s broker and distribution director Andy Martin said: “The brokers we work with are a valued route to market for us - we want to ensure that our service to their buyers is powered by feedback, the kind we’ve not had the tools to gather before Worry+Peace’s.”

The announcement follows a similar move by Be Wiser in April, which struck a review platform deal with the insurtech as part of a broader feedback strategy.

Back in March, Biba joined forces with Worry+Peace to connect customers to brokers.

Conversion and insight

As a premium partner, Marmalade’s Worry+Peace page on the platform allows private reviews for its quotes and an invite for feedback prior to star reviews across the market. It hopes this feedback will offer a route to better conversion and insight.

Worry+Peace founder James York said: “Marmalade’s team supported our technology so early - we remain in awe that they saw something and stuck with us as we continued to build and listen to feedback.

“To deploy our reviews with them like this, in such a unique and important channel for their business, is a reflection of that long-term relationship - one I’m glad to say was built on transparency, trust and our ability to rapidly evolve our platform to deliver what the market needs.”