’The UK has proven to be an exciting market for us with a large digitally-savvy population who appreciate an easy, personalised experience,’ says chief executive
Insurtech Lemonade has expanded its partnership with Aviva to launch buildings and contents insurance in the UK.
The new offering covers rebuild costs, temporary accommodation, civil and property liability, as well as flexible contents coverage up to £100,000.
Add ons include home emergency, accidental damage, theft and loss and legal protection.
Daniel Schreiber, chief executive and co-founder of Lemonade, said: “The UK has proven to be an exciting market for us with a large digitally-savvy population who appreciate an easy, personalised experience.
“Growing our home insurance offerings this quickly is a tribute to our incredible team and our thriving partnership with Aviva.”
Growth
Lemonade said that since launching in the UK in October 2022 and becoming a PRA-licensed carrier, the UK has become one of its fastest growing markets.
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The launch of its new product forms part of its growth plans.
“We’re excited to expand our partnership with Lemonade in the UK, building on our first product launch in 2022,” said Jon Marsh, managing director of partnerships and transformation within personal insurance at Aviva.
“Aviva and Lemonade share common values and by working together we can create compelling new propositions and experiences for customers.”
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