Chris Barclay, chief commercial officer at Superscript, talks about the company’s submission for the Excellence in Technology – Broker award

1. Why did you put yourselves forward for Excellence in Technology – Broker category?

The insurance industry is complex and customers often feel overwhelmed by lengthy forms and finding the right coverage for their business needs.

Chris Barclay chief commercial officer Superscript

Chris Barclay, chief commercial officer at Superscript

We’re tackling this with a blend of technology and broking expertise. By embedding industry knowledge into our tech, we’ve streamlined the customer journey, combining innovation with human interaction.

We entered this award to celebrate the work of our brokers and tech team. Our dedication to excellent customer service and operational efficiency demonstrates our commitment and this recognition would be a fitting acknowledgment of our efforts.

2. What do you think makes your entry stand out and why should you win the award? 

As a digital-first broker, we seamlessly blend broking expertise with cutting-edge technology to deliver exceptional customer experiences.

Our standout feature is our proprietary artificial intelligence (AI) platform, which harnesses customer data and advanced machine learning algorithms. By integrating real-time data into a custom-built warehouse, we’ve created a system that provides agents with actionable insights in under two seconds.

This allows us to respond to customer needs almost instantly, offering a smooth, personalised experience. It’s this combination of speed, innovation and customer-centric focus that truly sets Superscript apart, making us a strong contender for the award.

3. What would winning this award mean to you and your firm? 

Winning this award would be a significant recognition of our team’s hard work and dedication. It would celebrate the passion, expertise and innovation that drive Superscript forward.

Our team has worked tirelessly to develop customer-focused solutions and this award would affirm that commitment.

This recognition isn’t just about our technology, but also about the talented individuals who constantly strive to push boundaries. It would be a proud achievement for everyone at Superscript and inspire us to continue delivering exceptional service and innovation for our clients.

Get in touch

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