Insurance Times Awards 2024: Superscript’s focus on customer service driven by ‘innovation and compassion’

1. Why did you put yourselves forward for the Digital Broker of the Year category?

We put ourselves forward for Digital Broker of the Year to showcase how we combine cutting-edge technology with deep industry expertise. Our focus on customer service is driven by both innovation and compassion, enabling us to identify and support vulnerable customers more effectively. 

At Superscript, we take pride in our human-centred approach to insurance, ensuring a seamless experience for every customer. The Insurance Times Awards are a great opportunity to highlight the talent, expertise and technology we’ve developed, demonstrating how we’re leading the way in providing exceptional, digitally driven customer service.

2. What do you think makes your entry stand out and why should you win the award?

Our entry stands out due to our unwavering focus on the customer.

At Superscript, the customer experience is at the core of everything we do, including our broking services. By embedding our broking expertise into our AI platform, we enhance every aspect of the customer journey. 

This creates a seamless, responsive experience that meets customer needs almost instantly. 

Our evolving technology enables us to analyse customer behaviour and provide actionable insights to our specialists in under two seconds. This relentless commitment to customer-focused service sets us apart and drives us to continually improve.

What would winning this award mean to you and your firm?

Winning this award would be an incredible recognition of our team’s dedication and hard work.

It would celebrate the passion and expertise that drives everything we do at Superscript. 

Our team has poured their energy into creating cutting-edge solutions that put the customer first, and this award would validate that commitment. It’s not just about the technology – it’s about the people behind it who are constantly pushing boundaries.

This achievement would be a proud moment for everyone at Superscript, inspiring us to continue innovating and delivering exceptional service to our clients.