Insurance Times Awards 2024: Holidaysafe’s ‘digital-first approach’ helps customers self-serve in the travel insurance sector

1. Why did you put yourselves forward for the Digital Broker of the Year category?

We entered the Digital Broker of the Year category to demonstrate our commitment to leveraging innovative technology to enhance customer service.

At Holidaysafe, we believe that staying ahead in digital transformation is crucial to meeting modern customer expectations. Our digital-first approach, supported by tools like Protectif – our propriety medical screening system – and Albert and Eddie – a smart comparison tool – empowers customers to self-serve with ease.

By entering, we aimed to highlight how our advancements in technology have helped improve service delivery, streamlining the insurance process while prioritising customer satisfaction and operational efficiency.

2. What do you think makes your entry stand out and why should you win the award?

Our entry stands out due to our innovative, customer-centric solutions. Our in-house tools simplify the customer journey by providing personalised, seamless service.

Protectif enhances the medical screening process, while the Albert and Eddie tool helps customers make informed decisions that cater to their specific needs. Our integration of these technologies into our core operations demonstrates a proactive problem-solving approach.

We have reflected on customer feedback to improve and strengthen the post-sales process supporting customers throughout their holidays.

The positive customer feedback and increased engagement illustrate the success of our digital initiatives, positioning us as a leader in the travel insurance sector.

3. What would winning this award mean to you and your firm?

Winning the Digital Broker of the Year award would be an incredible achievement for our entire team. It would validate the hard work and innovation we’ve invested in transforming our digital services, reassuring us that we’re on the right path.

This recognition would not only boost our reputation within the industry but also inspire confidence in our customers, showing them that we are continuously striving to improve their experience.

For Holidaysafe, it would serve as a motivation to push boundaries further and continue leading the way in delivering exceptional, tech-driven customer service.