Insurance Times Awards 2024: Ascend Brokers 'unwavering commitment to exceptional value'

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Matthew Collins, managing director at Ascend Brokers, discusses the firm’s entry for the Customer Champion of the Year –Broker award

1. Why did you put yourselves forward for the Customer Champion of the Year – Broker category?

We entered the Customer Champion of the Year award to showcase our unwavering commitment to delivering exceptional value to our clients.

Matthew Collins, managing Director at Ascend

Our focus is on providing clear insights into insurer performance, enabling informed decisions on both product and placement. Our client advisors guide clients in comparing product coverage, costs and claims outcomes, helping them make choices that prioritise their needs beyond price.

Our ‘advice before price’ philosophy emphasises transparency in service, pricing and claims value, empowering clients to navigate major incidents effectively and confidently.

2. What do you think makes your entry stand out and why should you win the award?

Our entry stands out because of the Ascend claims and products/service index, a unique benchmarking tool that empowers clients, staff and advisors with valuable insights into insurer performance.

This tool goes beyond just price, evaluating key factors such as coverage, claims service and underwriting, ensuring clients make informed decisions.

We hope to win this award, as our commitment to transparency, through face-to-face advice and a five-star rating system, takes client service to the next level and, by focusing on long-term protection over short-term cost, we prioritise the client’s best interests, ensuring they are prepared for major incidents.

3. What would winning this award mean to you and your firm?

Winning the Customer Champion of the Year award would be a tremendous validation of our commitment to transparency, excellence and client service.

It would recognise our innovative approach through the Ascend claims and products/service index and riered service, showcasing how we empower clients to make informed decisions beyond just pricing.

This award would not only highlight our dedication to delivering superior claims support, but also reinforce our position as leaders in the industry, inspiring our team to continue striving for excellence, ensuring we maintain our high standards and provide exceptional value to every client.