For the 20th day of Advent, Ian Lloyd, chief executive at Iprism, reflects on Biba and the industry’s efforts to draw in talent

1. What was your insurance industry highlight of 2024?

Ian Lloyd - Colour

Ian Lloyd

Biba is always my industry highlight. Is it cheesy to call it the “insurance Christmas”?

Our stand was busier than ever this year and I love that we all come together in person for three days to talk business, build new opportunities and strengthen relationships with friends and colleagues.

Next year marks our 20th anniversary and we have big plans for Biba 2025 – so I expect I’ll have the same answer next year too.

2. What is your Christmas message for your insurance colleagues?

Maintain the course.

This has been a relatively stable year for insurance, with fewer shocks than we have seen in previous years – but change is coming.

As pockets of the market begin to soften in 2025, my message is that strong, sustainable underwriting at the right price will be key to maintaining an even keel and delivering underwriting profitability to our partners.

That, and “eat, drink and be merry” – but that goes without saying in our world.

3. What do you hope to find under the industry’s Christmas tree for 2025?

More people. The industry continues to struggle to attract and retain talent in the face of a looming talent gap.

Most of us know insurance to be a dynamic and vibrant workplace, but we need to get better at sharing that message to encourage more people into a career in insurance.

I’m proud to have grown the Iprism team significantly this year, including welcoming several apprentices.

In 2025, I would love to see us all continue to bring new people into the community and provide the training, skills, knowledge and benefits to keep them here. We’re going to need a bigger tree!