For the thirteenth day of advent, Ed Gaze, chief executive at Innovative Risk Labs, names his personal highlight of 2024 and why optimism should be on the cards for 2025.

1. What was your insurance industry highlight of 2024?

Ed Gaze xmas

Ed Gaze

Without a doubt, my personal highlight was finally steering the launch of JustParent, a new insurance product. It was especially satisfying because this was the comeback story of a product that didn’t make it out of the gates in 2023.

Having spent years supporting others in launching their products, it was my turn to face the rollercoaster ride. Not easy, but rewarding.

2. What is your Christmas message for your insurance colleagues?

Take a proper break – yes, that means ignoring emails! And as you sip your mulled wine, take a moment to look back at 2024.

It’s so easy to get caught up in chasing the next milestone or obsessing over what didn’t go as planned, but give yourself a pat on the back for what you achieved this year.

You’ve grown, learned and probably survived far too many Zoom meetings. That deserves some celebration!

3. What do you hope to find under the industry’s Christmas tree for 2025?

Can I ask for a shiny new attitude for the UK economy? Maybe even a sprinkle of optimism? 2024 was a bit of a gloomy year.

The insurance sector often doesn’t get the recognition it deserves. So, here’s hoping 2025 brings more recognition for that, along with some overdue optimism!