Go Compare strikes deal with insurtech to boost pricing

Insurtech and Lloyd’s Lab alumni Optalitix has partnered with Go Compare as it looks to offer better pricing to insurance companies.

The deal will see firms providing home and motor insurance on the aggregator’s website be given the chance to use the Optalitix Quote platform.

This allows underwriters to embed pricing models in a bid to offer more accurate pricing.

Dani Katz, co-founder and director at Optalitix, said: “Existing Go Compare insurers, brokers and intermediaries will be able to switch to the Optalitix Quote system.

“This will reduce the cost of their pricing system and provide them with a quote infrastructure to help convert more customers.”

Support on offer

Optalitix will be supported by Quantee throughout the partnership.

The two firms teamed up in February 2024, with Optalitix Quote with Quantee’s pricing engine being integrated as part of the deal.

Go Compare is the first major aggregator to use the underwriting workbench.

Hoodi Ansari, director of data and operations at Go Compare, said: “Go Compare exists to present customers with the widest range of products suitable for their needs. We recognise the challenge for specialist providers to reach their target market and the value these providers can add to customers.

“We realised the key issues faced by new companies were the cost of the system infrastructure and access to the right data and technology.

”Working with Optalitix and Quantee, we have developed the new Optalitix Quote pricing platform for the aggregator market to address these issues, boost the usage of the Go Compare platform and provide data to improve new entrants’ understanding of the market.”