’This rebrand is an exciting milestone,’ says regional managing director
Broker White Rose Insurance has been rebranded after being acquired by Jensten Insurance Brokers in 2023.
White Rose was established in September 2001 and serves commercial and private clients across north Yorkshire from its offices in Skipton and Settle.
The business has also been trading as South Lakes Insurance Solutions from its office in Kendal.
Now the acquisition has been completed, both names have been changed to Jensten Insurance Brokers.
’Exciting milestone’
Jensten Insurance Brokers felt the “rebrand reflects the firms’ commitment to strengthening its service offering while continuing to provide tailored insurance solutions with a local touch”.
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Neil Grimshaw, regional managing director at Jensten Insurance Brokers, said: “This rebrand is an exciting milestone for White Rose Insurance and South Lakes Insurance.
“Under the Jensten Insurance Brokers name, we reaffirm our dedication to delivering outstanding service and innovative insurance solutions to the local community.
“Clients will continue to receive the same personal, high-quality support they have always known, now backed by the strength and resources of the Jensten Group.”
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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