’We hope to see a collective effort from all providers to better support brokers,’ says head of broker development and partnerships
A majority (85%) of personal lines brokers in non-standard markets believe that there are not enough insurers providing capacity for non-standard business, despite the anticipated growth for the market.
That was according to the results of managing general agent (MGA) Prestige Underwriting’s Non-standard Survey, published today (24 June 2024).
The survey revealed a widespread issue, with 79% of brokers surveyed across the entire market reporting difficulties in securing coverage for clients with specific non-standard risks in recent months.
Tim Baxter, head of broker development and partnerships at Prestige Underwriting, said: “At Prestige, we are committed to consistently enhancing our services and we hope to see a collective effort from all providers to better support brokers and their clients as the non-standard market continues to expand and evolve.”
Prestige surveyed 65 brokers involved in non-standard markets for the survey.
Service
Service quality and risk appetite in the non-standard market also emerged as significant concerns for surveyed brokers.
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Nearly half (48%) of brokers believed that capacity providers were too slow in responding to new business queries, while 91% of those surveyed said that all insurance providers should adopt a broader risk appetite.
Support from insurers is another area of dissatisfaction, with over half (57%) of brokers feeling inadequately supported to effectively serve customers requiring non-standard insurance.
However, Prestige reported that brokers have acknowledged the importance of rated capacity – about a third (34%) consider rated capacity as business critical, while nearly half (49%) viewed it as important.
Baxter said: “The results of our survey underscore a pressing need for improvement in the non-standard insurance market.
”While brokers regard Prestige Underwriting positively, it’s clear that the broader market must address significant concerns around service provision and capacity.”

Beyond the world of insurance, I've ventured into creative pursuits that promote inclusivity and representation.
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